It is truly an art to design good websites for online gambling. You need to invest considerable time and effort to attract visitors, but once they arrive, they need to be greeted with a site that is beautiful, full of features, and easy to use. It is the last aspect that is so often overlooked, and it can turn visitors away very quickly.
User experience is a very important aspect of website design nowadays, and this has given rise to the job of the User Experience designer, or UX designer for short. What does it matter if you have a wide variety of different games, but the site is very difficult to use? There needs to be a logical and intuitive flow to the layout of the site. No matter which page or menu of the website the visitor is on, they need to be able to easily find the right place to click to go ahead, or back, or whatever.
The biggest reason for the existence of online gambling websites, from the point of view of the owner, is to make money. Therefore it needs to be easy and intuitive for the customer to spend their money. You should make it as easy as possible for them to buy more credit so that they can gamble undisturbed.
Another vitally important feature for your website is to put the user at ease that their personal information is safe. You need a very secure, trusted payment gateway, for starters, but you also need a digital security certificate from a trusted digital signing company. SSL is a necessity, and you should spare no expense to sign with the most trusted names, like Verisign or Thawte.
Lastly, you need to offer your users a large variety of gambling standards, like blackjack and slots, but also some fun variations.